The Brief from the client was one that incorporated a jackpot winning idea of what the user could win once they win the jackpot.
In creating the Dreamjackpot brand I used photo-realistic imagery requested from the client to visual the winning jackpot creative. The fonts used is lower case Montserrat which is a clean serif font that is modern and easy to read.
The brand colours used through out the site is red and dark grey which does not define a gender and works well.